Know exactly which channels drive revenue — a complete multi-touch attribution setup
Most marketing teams fly blind because last-click attribution lies. Attribution Clarity is a complete setup system for multi-touch attribution — covering first-touch, last-touch, linear, time-decay, and U-shaped models. You get a Google Sheets-based attribution model (no code required), a UTM tagging framework, and a 14-point audit checklist for your current tracking setup.
The kit includes: a UTM taxonomy template, a conversion event mapping guide, a channel ROI calculator, and a monthly attribution report template. Designed to work alongside GA4, with optional layer for ad platform data reconciliation. Takes one afternoon to implement. Gives you confidence in your numbers going forward.